Saddington Baynes are well-known for pushing the boundaries of technical innovation in the creative industry, establishing an R&D arm known as SBLabs to showcase this in-house ability. The purpose of SBLabs is to train artists and perfect technical discipline in preparation for commercial projects. The resulting videos range from celebrating London Pride with CG paint, to replicating Gangnam Style through motion capture:

Love is Love – Created using FLIP Fluid Solver, with viscosity and customised colour mixing. The centerpiece cherub statue was simulated using 3D photo scans, before being rendered with Arnold.



VFX Dancers – Procedurally generated geometry, particle simulations and fur were created with shaders, driven by custom attributes, and then attached to motion capture. The results were rendered with Mantra.



Gangnam Style – A combination of motion capture and cloth simulation, using Flipbook (a player in Houdini that creates a sped up render).



'InflataSean’ – A human replica generated by processing data from full-body scans. Simulations were then applied to produce an inflation effect. The results were rendered in Mantra/Arnold.



Each video allows the artists at Saddington Baynes to indulge in a bit of hands on training, to develop their skills in a fun way. The projects are also about self-expression – a chance for artists to exercise creativity and imagination, such as teasing their colleague Sean by turning him into a blow up doll.

Although no ground-breaking technology was used, SBLabs gives artists a chance to experiment with existing tools in innovative ways. Check out the full reel:



About Saddington Baynes

Saddington Baynes is a leading creative production agency that has produced premium imagery for advertising agencies and brand clients for 25 years, working on projects as diverse as automotive, FMCG and pharma.

Saddington Baynes’ mission is to create sensational imagery that moves people and inspires brand devotion, delivering memorable experiences through emotion and engagement. The original pioneers of digital retouching in 1991 – and one of the first post production studios to harness the potential of CGI in-house – Saddington Baynes today creates award-winning visual content for the advertising industry in the UK, USA and across Europe. Innovation is a key part of this, which is why Saddington developed its Engagement Insights® service – an entirely new way to measure the emotional impact of imagery.