Creating high-end visualizations and animations for prestigious clients like Apple, Beats, Mini and Nest is no easy feat. San Francisco-based DMAX Imaging uses MODO's 3D content creation toolsets to create the amazing visuals for a wide range of campaigns.
McKay Hawkes, CGI Director at DMAX Imaging discusses the shift from traditional methods like product photography for stills campaigns to highly complex 3D animations based on actual CAD data. Learn how they have seen clients shift from being skeptical of CG to a growing industry-wide acceptance. To find out more about MODO, follow this link: thefoundry.co.uk/products/modo/