Apple wins Emmy

  • Apple’s Final Cut Pro Wins Emmy Award
    Press Release, 20 August 2002
      

    Final Cut Pro, Apple’s professional video and film editing software, will be honored with a 2002 Primetime Emmy Engineering Award for its impact on the television industry by the Academy of Television Arts & Sciences tomorrow at the Goldenson Theatre in Hollywood.

    Since its introduction in April 1999, Final Cut Pro has become the most popular professional video editing software in the world with a strong following among film and video professionals. Final Cut Pro is especially popular among television industry professionals because it allows them to increase their programming output at a fraction of the cost of traditional editing systems. Top broadcast facilities, including ABC, CBS, NBC, CNN, MTV, ShowTime, The Discovery Channel and ESPN use Final Cut Pro for the production of everything from feature-length projects to reality shows, news broadcasts, documentaries, trailers and commercials.

     

    Final Cut Pro, based on industry-standard QuickTime, is the only nonlinear editing system that supports the entire range of professional editing formats—DV, SD and HD. Final Cut Pro was the industry’s first video editing solution to deliver professional-quality real-time effects without the need for additional specialized hardware. Final Cut Pro also features a full set of powerful color correction tools, an integrated high-capacity offline format and an innovative interface that seamlessly integrates editing, compositing and effects tools for an unparalleled media creation workflow.

    Apple’s first Emmy was awarded in 2001 for the company’s invention and popularization of FireWire, a high-speed interface which is widely used in the film and video production industries.

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