CGSociety :: Artist Profile
25 March 2010, by Barbara Robertson
Rob Powers was the first CG artist Jim Cameron asked to join his team on 'Avatar'. This was in 2005, when 'Avatar' was still 'Project 880.' Every morning, Powers would drive through the gates leading to Cameron's house in Malibu, California and spend the day working with Cameron's LightStorm team creating the concept designs for the characters and environments.
"It was amazing," he says. "Film school on acid. I worked with Jim [Cameron] directly. Working directly with one of the best minds in the field was the best possible über experience. Everyone knows he's a brilliant director, but people don't understand that he's a Renaissance man. His skill level as an artist and painter.... he can paint a creature that looks gorgeous." |  |
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Virtual Art Department at LightStorm. | When Powers joined LightStorm, his title was 'animation technical director,' and his job was to move the concept art into 3D, to create flight cycles, walk cycles, and so forth to test the early character designs and explore the environments.
His room was next to Wayne Barlowe, the legendary science fiction and fantasy artist.
When James Cameron asked if he wanted to create and supervise a virtual art department (VAD) for 'Avatar', Powers leapt at the chance. The VAD team would create the assets - trees, bushes, floating mountains, and so forth - and build the digital locations Cameron would scout and then use on set. |
"Jim [Cameron] was clear about what he wanted to have as a workspace and how he wanted to get realtime feedback, but there wasn't really a system that had tied all those knots together," Powers says. "No one had visualized the process in the way Jim wanted to do for 'Avatar.' People want to say it was previs, but Jim liked to say, 'This is not previs. This is vis.'"
Before starting work on 'Avatar', Powers had already worked with Cameron - he had been creature animation supervisor on the director's 2005 documentary 'Aliens of the Deep,' a job he found through Chuck Cominsky, visual effects supervisor for the documentary. At the time, Powers was working out of Ignite Digital Studios, a studio he had founded in Glendale, California. |  |
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 | Before he founded his own studio, the USC (University of Southern California) film school graduate had been lead animator for the famous baby in the TV series 'Ally McBeal' while at Encore, had worked on the TV series 'Voltron' and the film 'Bats' as an animator at Netter Digital, and was a digital artist at Kleiser-Walczak for the film, 'The One,' among many other projects.
That experience equipped Powers to pitch Cameron for 'Aliens of the Deep.' But, he believes it was a personal passion that landed him the job. |
 | "Chuck believed in me," he says, "but I thought it was a long shot. I'd always been a fan of Cameron's work; I was a member of one of the first VFX clubs at USC. I loved 'Aliens'. I thought, 'What are the chances I'd get awarded this work?' But, I was passionate about the subject matter.
I've always loved the ocean, sea life, sea creatures, biology. So, I filed away that I was talking to Jim Cameron and focused on the problems they needed to solve." |
When Cameron told Powers that he visualized an alien creature having the motion of a Spanish dancer, Powers knew immediately what he was talking about. "I think Jim [Cameron] had a moment where he saw past the computer technology animator and saw a deeper connection," Powers says.
"I think I brought things to 'Aliens of the Deep' that someone who didn't know about sea life wouldn't have. When I was young, I spent summers in the Florida Keys looking at anemones and other sea life. You don't realize how much your early passions can be useful later in life." |  |
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His other passion - filmmaking - was more obviously useful. "You've probably heard this a million times, but when I was six years old, I saw 'Star Wars,' and it was really an inspiration for me. Aliens, spaceships, and alternate worlds. That's where I wanted to live."
By the time he was eight, he had convinced his father to buy a video camera. By high school, he had graduated to a Hi8 camera. He wrote scifi scripts. A cousin starred in a horror film that he created. A theater organization he was involved with voted him, 'most dramatic.' He was acting, writing, making music.
"The whole thing," he says. "But, my favorite class was art." Like many high schools in the US, the school he attended lacked funds for arts programs, but Powers was lucky to be living in an artistically-minded community, Asheville, North Carolina, known for music and art festivals, theater groups, and a bevy of famous writers.
In high school, he began programming a Commodore 64 to create computer graphics that would enhance the movies he was making. He created collages based on those early computer images and won art contests. At age 17, as he was about to graduate from high school, his adviser asked him where he wanted to go to college. | 

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| "I told her I wanted to go to USC film school," he says. "She handed me a catalog from the University of South Carolina." When he explained that the USC he had in mind was in southern California, she apologized for not having that book. "Don't worry," he told her. "I already have it." |
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