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NIKE Hypervenom

Wed 12th Jun 2013, by Paul Hellard | Productfocus


Polynoid puts some danger back in the clubhouse with snake infested vision within the body of the latest sports shoe. Very much in the vein of Polynoid, there are morphing and creature movements over the product. 

"I guess the transformation to the fangs on the bottom of the boot was the most difficult shot technically," says Fabian Pross from Polynoid Studio in Berlin, "because we had to blend two different geometries and couldn't just do blendshapes like we did with the lace snakes. Besides that, we were really lucky having Ivan Vasiljevic doing an outstanding job prepping the product model and shading (which we think looks amazing), so everything else was pretty much straight forward."


 

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Credits
Year: 2013
Client: Nike Hypervenom

Animation Production Company: Blacklist
Executive Producer: Andrew Linsk
Producer: Alex Unick

Direction/Creative Direction/Animation: Polynoid
Artists: Heiko Schneck, Roman Kälin, Falko Paeper, Pascal Floerks, Jacob Frey, Mathias Bäuerle, Jan Bitzer, Ilija Brunck, Fabian Pross, Tom Weber, Sermed Darah, William Tirloy, Sebastian Faber, Ivan Vasiljevic, Luka Lakic, Alexa Dodic, Amit Rojblat, Tim Jockel, Philipp von Preuschen / weareflink

Related links:
 

Polynoid Studios


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