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Mercedes with Sehsucht

Mon 26th Aug 2013 | News


This new television commercial for Mercedes is a fast-paced, time-reversed construction retrospective create a story about the use of the vehicle in an important arena. A huge solar energy plant of technological uniqueness is completed. The visual cues in the thrity second ad required the impressive result of solar arrays to be weighted towards the start of the film because the similarly modern, shiny and impressive van needed to be the hero at the end, a van capable of adapting to the most versatile conditions.

 

See if you can pick the CG elements.

 


For the birth of the best Sprinter ever Sehsucht together with Markenfilm stage a ground-breaking ceremony of its own kind literally taking us back in time to the very first cut of the spade.  The team took great efforts to realize director Ole Peters vision making both, the 30 second TVC and the massive 4-minute imagefilm, a cinematic experience. 

 

 

 

 


C r e d i t s :


Client: Mercedes Benz AG
Senior Marketing Manager: Nicolai Berger
Marketing Manager: Till Wartenberg
Account Director: Jan Grindemann
Agency: Lukas Lindemann Rosinsky GmbH
Creative Director: Arno Lindemann
Art Director: Dominik Geiger, Dennis Mensching, Ferdinand Povel, Thomas Schmiegel
Copywriter: Kerstin Correll, Haiko Meyer, Christine Ramm
Head of Planning: Achim Rietze
Account Management: Najda Denkhaus, Janine Hardich, Thorben Klostermann
Production: Markenfilm GmbH & Co.KG in Co-Production with Sehsucht GmbH, Hamburg/Germany
Director: Ole Peters
Producer: Andreas Coutsoumbelis, Oliver Schertlein, Jan Tiller
Art Department: Axel Brötje, Julius Brockelmann
Look Development & Design: Julius Brockelmann
Mattepainting: Julius Brockelmann
2D Artist: Julius Brockelmann
Look Development & Design: Julius Brockelmann
Mattepainting: Julius Brockelmann
2D Artist: Julius Brockelmann
Motion Design: Ronny Schmidt, Sebastian Spitze
3D Lead-Artist and Set Supervisor: Timo von Wittken
3D Artist: Heinrich Löwe, Fabian Schaper, Alexander Siquans
2D Lead-Artist: Florian Zachau
Compositing: Yacoob Essack
Illustrator: Malte Romainczyk
Cutter: Hendrik Smith, Eva Stimpfl
Music: Supreme Music
Composer: Maximilian Olowinsky

SOFTWARE
3D: Autodesk Softimage XSI, Arnold Renderer, SynthEyes
2D Animation: Adobe After Effects
Compositing: The Foundry’s NUKE, Autodesk Smoke
Grading: DaVinci Resolve
Cut: Avid Media Composer


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