As a bunch of 14 year olds, People’s Republic of Animation (PRA) founders Eddie White, James Calvert & Hugh Nguyen began experimenting with a Super 8 camera under the name of ‘Dabble Animation’. Their first short film, ‘Natural Born Animators’ (1998) was made two years later and achieved some international festival success. With the addition of animator/sculptor Brodie McCrossin and producer Sam White, The People’s Republic of Animation was officially formed in 2003. It wasn’t long before the young crew succeeded in gaining their first government grant for a stop-motion production and their first paid job producing VFX work for a music video in the same year.|
The PRA crew working through the storyboard at the concept meeting.
|Having worked on the first official Australian-Chinese animated co-production, titled ‘Sweet & Sour’ (2007), PRA is currently expanding further into Asian markets. The studio is currently co-developing a new feature film project with the Shanghai Animation Film Studio, a 60-year old state owned studio that they collaborated with on ‘Sweet & Sour.’|
Additionally, PRA has brought its unique style to the advertising world, having produced lasting promotions for brands such as Converse and Solver Paints. PRA has recently branched out into new media formats producing ‘Errorism: a comedy of terrors’ (2006), an animated series of short episodes recently licensed to SBS TV Australia. Also in 2006, the PRA began providing 3D animation services to Australia’s largest games developer, Krome Studios, for a number of current and generation console video game titles.
PRA made the Lancer TVC as part of an initiative organized by Sony Tropfest and PBL media in conjunction with Mitsubishi. Sony Tropfest alumni were offered the chance to pitch for six “Supershorts” for the new Lancer. These six supershorts would tell a story about the Lancer’s six attributes – Safer, Smoother, Greener, Stronger, Smarter & Roomier.
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