Lamborghini Aventador

Tue 26th Apr 2011 | News





Sehsucht has produced an impressive range of car ads in the past but this one is a cinematic thrill ride through the Coyote Dry Lakebed in California.

Lamborghini has presented their latest new sports car driving at high speed through the desert dry lake beds. Dodging several obstacles, bit earth bound and atmospheric. I can imagine a price tag on that baby that would make driving on that particular day and location not the best of decisions.  Perhaps the driver has not been keeping up with the current events. I digress.

The Lamborghini Aventador is shown ripping through its gearbox with 700 PS horsepower, looking - powerful and classy just like its namesake, Spanish bull legend Aventador - relentlessly fighting the forces of nature in a cinema release three minute special effect thunderstorm, shot in the Californian desert Coyote Dry Lakebed and directed by Ole Peters.

Here's the full list of credits:

Client: Automobili Lamborghini S.p.A., Sant’Agata Bolognese, Italy
Brand Marketing Manager: Douwe Hilarius

Agency: Philipp und Keuntje, Hamburg, Germany
Creative Direction: Diether Kerner, Soenke Schmidt
Copywriter: Sandra Eichner, Adrienne Tonner
Art Direction: Rouven Steiman
Agency Producer: Felicitas Stahnke
Consultant: Steffen Schwab

Production: Sehsucht GmbH Hamburg, Germany
Service Production: Slim Pictures L.A, USA
Director: Ole Peters
DOP: Jordan Valenti
Aerial DOP: Kurt Soderling
Pilot: Lance Strumpf
Precision Car Driver: Rich Rutherford
Set Supervisor: Timo von Wittken
Concept Design: Anja von Harsdorf
Art Department Post: Anja von Harsdorf, Axel Brötje, Niklas Ohlson
Head Of 3D: Timo von Wittken
3D Artists: Maurice Panisch, Peter Balicki, Hannes Geiger, Felix Geremus, Vitaly Grossmann, Christian Keller, Stefan Galleithner, Christian Schnellhammer
Head of Compositing: Florian Zachau
2D Artists/Compositing: Yacoob Essack, Markus Gratl
Mattepainting Artist: Marco Iozzi
Storyboard Artist: Malte Romainczyk
Technical Director: Martin Chatterjee
Editor: Stephan Wever
Executive Producer: Martin Woelke
Producer: Andreas Coutsoumbelis, Jan Tiller
Music: DamienDamien
Sound Design: Supreme Music


Making Of

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