Tue 3rd Dec 2002 | News
Less than five months since the launch of 3ds max 5 Discreet enters the year-end with a growing roster of product awards, key customer wins, and increased market adoption with its 3ds max 5 modeling, animation and rendering software. Noted as one of the largest purchases in animation software history, Discreet has announced an expanded partnership with The Art Institutes, which has purchased 2,500 copies of 3ds max 5 for use in its design and art schools throughout North America. Discreet’s 3ds max software is also helping usher in the holidays for game and film entertainment, serving as the cornerstone 3D application for best-selling games like Rockstar Games’ Grand Theft Auto: Vice City and Ubi Soft Entertainment’s Tom Clancy’s Splinter Cell, and much-anticipated films The Ring and the dramatic opening sequence to Star Trek Nemesis.
2002 was a strong year for the games industry as companies sought fresh new talent while leveraging substantial investments in their game development pipeline. Discreet’s 3ds max software remains the top choice for game development companies, used in hundreds of games worldwide including the top eight best-selling games of 2002.
3ds max 5 touts many key features desired by game developers such as new IK, embedded reactor dynamics, enhanced texturing tools, render-to-texture, and custom vertex pixel shader support. Leading companies like Acclaim Entertainment, Inc. (Turok franchise), Lion Head Studios (Black & White series), Kuju Entertainment (Microsoft Train Simulator), and Argonaut Games PLC (Malice) have upgraded hundreds of 3ds max licenses to enhance and optimize their workflow. The much-anticipated 2003 game titles such as Dungeon & Dragons: Heroes, Republic: The Revolution, Savage, StarCraft: Ghost, and The Matrix have all turned to Discreet’s 3ds max to get the job done while capturing the imaginations of gamers worldwide.
Film animators have also turned to the production power and speed of 3ds max for some of 2002's most intricate and lengthy animation, visual effects or opening sequences as evidenced in Panic room, Reign of Fire, Undisputed, Star Trek Nemesis and the hair-raising thriller, The Ring, as well as upcoming films Final Destination 2 and X-Men 2. 3ds max software’s unmatched modeling tools, character animation, integrated high-quality rendering and render management, and cross-product integration with Discreet’s inferno, flame and combustion visual effects and compositing solutions, solidify it as the dependable, productive 3D application for film animators.
During 2002, leading design visualization firms also embraced 3ds max 5 for specialized architecture, medical imaging, industrial and product designs. 3ds max 5 is increasingly being used along with Autodesk’s flagship product, AutoCAD software, to create architectural wonders such as the sophisticated and much-anticipated Institute of Contemporary Art in Boston and the new Queens-NYC Museum of Modern Art, a spectacular design theme of Playa Urbana—mixing urban settings with beach styles.
Closing out what many consider a rollercoaster ride of a year for the animation sector, Discreet’s 3ds max 5 software solidly celebrates its fifth generation release with an expanded market presence and the receipt of multiple industry awards including Animation Magazine’s Seal of Excellence Award and Atomic Maximum Power Computer Magazine’s Hot Atomic Award (Australia). 3ds max 5 was also selected by PC Magazine as a finalist for their 19th Annual Awards for Technical Excellence. To date, 3ds max software remains the world’s most popular 3D modeling, animation and rendering solution with over 170,000 registered users worldwide. The suggested retail price (SRP) for 3ds max 5 is US $3,495. Special year-end promotions are available in certain geographies.