|"It is about how artificiality is creeping into the modern day world," said director Arvind Palep. "We were looking at a merge between synthetic biology, nanotechnology, artificial intelligence and what could spawn from them."|
Essentially creating an alien nature, the video dabbles in the ideas of evolution and undiscovered terrain. Viewers are able to explore uncharted plant life forms compliments of the imaginative minds of 1st Avenue Machine’s and New York's botanical gardens. Given complete creative freedom, the company lensed the entire concept.
The hook up with the label came to be after producer Serge Patzak and 1st Ave Machine director Arvind Palep realized Alias' unique style and ambition matched their own.
"Alias is doing independent work that's pushing boundaries," said Patzak. "We felt that's what we were about so we wanted to keep a dialog with them."
1st Ave Machine USA Inc. is a NYC-based CGI VFX/Animation Boutique and Production Company working in the advertising, broadcast, music video, and feature film industries.
Director: Arvind Palep
Producer: Serge Patzak
1st Avenue Machine