The concept of the characters were simple in a way. For the design, they researched animated movies produced by Disney/Pixar, also Creature Box amongst others like those out of Gobelins and many other 2D illustrations.
“Our goal was to have a uniform style, with hard edges,” explains Romain Blanchet, Art Director. “We spent considerable time creating and attributing roles to the main characters. When we finally agreed on them, we began developing their outlines and their shapes to be able to tell them apart, and finally get an interesting line up.” Since their graphic style is mainly defined by the style of the characters, the Hezarfen crew had many long discussions about them and found that the chicken was the easiest to agree on.